HP Gives Newseum $5 Million to Sponsor 'HP New Media Gallery'
WASHINGTON — Hewlett Packard and the Newseum announced Sept. 30 a new partnership that will bring together the world's largest IT firm with the world's most interactive museum.
The Newseum will receive a $5 million gift from HP to design and build the new HP New Media Gallery that will explore cutting-edge advancements in the media landscape and the evolving role of new technologies in journalism.
The gallery will also show how technology has drastically changed the collection and dissemination of news, empowering citizens while challenging traditional media business models.
Shelby Coffey III, a Newseum trustee, Gary Elliott, vice president of corporate marketing at HP, and Phil McKinney, vice president and chief technology officer of the Personal Systems Group at HP, discussed some of the technology that will be featured in the gallery. Included will be touch-screen walls that will allow visitors to see the news in real time and interact with newsfeeds.
During the announcement Phil McKinney noted that journalism is at a turning point and "change is everywhere." He also said that the gallery will "allow visitors to experience the news in new ways."
With this collaboration, HP becomes a Newseum founding partner. The company operates in more than 170 countries, developing a wide range of IT products. This is the first collaboration HP has had with a museum.
The HP New Media Gallery will be located on Level 4 and is expected to open in early 2012.