Inside Media: Sports Reporting
Guest: George Michael
Giving up the top on-air radio job in New York in 1980 was easy for George Michael when he learned what lay ahead for him: WRC-TV, a struggling fourth-place station in Washington, D.C.
The general manager said, "If you come with us, we’ll let you build ...your own sports department," Michael recalled. "So I thought about it for 30 seconds, and I said, ‘Let’s go to Washington.’"
During the next 27 years, Michael created and hosted "The George Michael Sports Machine," a high-energy program of sports news, highlights and interviews that was seen around the world.
"That was not a job to me, that was my life," he said.
His reporting on top sports figures went beyond game stats and season schedules.
"They’re not stories to me, they’re people," he said.
He recounted how former Denver Broncos quarterback John Elway, after badly losing a game, pledged to appear on "Sports Machine" if he ever won the Super Bowl. When Elway won the championship, he called Michael and told him he would do the show.
"Man, that takes you, and it lifts you ten feet off the ground," Michael said.
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