Inside Media: Sparking Innovation

June 23, 2012
Location: Knight TV Studio

Guest: Phil McKinney

In conjunction with the opening of the Newseum's HP New Media Gallery, former HP New Media executive Phil McKinney talks about his new book "Beyond the Obvious", which provides a road map to success in business. McKinney explains the FIRE (Focus, Ideation, Rank, Execution) method he used to generate and execute great ideas in a rapidly changing business world.

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